Durable, light, and lightning fast: the gear change that will change the way you ride. Build around SRAM's DoubleTap technology, SRAM Rival controls offer a performance advantage that other competition-level shifters can' touch. Added this year is Zero Loss shifting, which engages front shifts immediately. And like Sram Red, Sram Rival moves the front trim position to the big ring. Added cable routing optiond allows for both brake and shifter cables to run along either side of the handlebar. SRAM Rival also incorporates the popular reach adjust feature, which SRAM invente, and allows riders to customize their brake and shift levers. Now every rider has a chice on positioning their DoubleTap levers. SRAM Rival controls utilize single levers that move in one direction for both up and downshifting, seamlessly and erogonomically combined wiith dedicated levers for braking; the shift levers is close to the bar with an optimized 15 deg sweep, providing the rider with superior drivetrain control, even in the most demanding competitive situations.